The 2011-2016 World Outlook for Media Buying Agencies

This econometric study covers the world view for the media buying agencies in over 200 countries. For each year reported estimates of latent demand, or potential industry earnings (PIE), for the country (in millions of U.S. dollars) per share percent of the country in the region and the world. These comparative benchmarks allow the reader to quickly gauge the proportion to others. Econometric models which project a key economic dynamics within each country and between countries, latent demand estimates created. 

This report does not deal with some players in the market serving the latent demand, nor specific details at the product level. The study does not consider short-term cyclicalities that could affect sales. The study is strategic in nature, so when the rock-and long-term, regardless of the players or products involved. market research reports     

This study does not report actual sales data (which simply do not exist, comparable and consistent manner in virtually every country in the world, 230). This study gives, however, my estimates for the latent demand in the world, or the cake, for media buying agencies.
 
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